John Neuhoff

Associate Director Research & Insights

Lead UX Researcher, Writer

Veracity Consulting Group

Resume | Publications | Linkedin

Designing exceptional user experiences that drive business growth

Human-Centered Design

Transforming User Data into Design

My approach centers on using data and AI to guide decisions that make users' lives easier, from early discovery through rigorous evaluation. With over 60 scientific publications and two edited books, I am committed to advancing best practices in user experience.

  • Research Leadership: I lead comprehensive research efforts, driving strategy and fostering innovation from discovery to outcome evaluation.

  • Complex Data Translation: I distill complex data into clear, actionable insights for cross-functional teams.

  • Data-Driven Design Decisions: Leveraging data and AI, I guide impactful design choices that align with user needs and business goals.

  • Published Expertise: Over 60 scientific publications and two edited books.

Current & Previous Clients

Work

Associate Director / Senior User Experience Researcher

Veracity Consulting Group LLC (remote)

2022-Present

Education

Ph.D. Cognitive Psychology

Kent State University

Professor of Psychology

The College of Wooster

2000-2022

Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman
"Designers shooting for usable is like a chef shooting for edible" ― Aaron Walter