John Neuhoff

Sr. UX Researcher & Strategist

Veracity Consulting Group

Resume - Publications

Designing exceptional user experiences that drive business growth

Previous Clients

Human-Centered Research

Transforming User Data into Design

As a Senior User Experience Researcher and Strategist, I bring expertise in mixed methods, experimental design, and statistical analysis to help organizations design exceptional user experiences that drive business growth. With over 60 scientific publications and two edited books, I am a proven leader.

I have a knack for translating complex results into easily understandable terms for diverse cross-functional stakeholders, and I'm passionate about using data to inform design decisions.

I excel at planning and implementing end-to-end discovery and evaluative research.


Senior User Experience Researcher

Veracity Consulting Group LLC (remote)



Ph.D. Cognitive Psychology

Kent State University

Professor of Psychology

The College of Wooster


Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman
"Designers shooting for usable is like a chef shooting for edible" ― Aaron Walter